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时尚大牌降价引发多米诺效应?

来源: 南方日报网络版     时间: 2019年10月17日 13:01:41
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意彩官网登陆平台直属招商客服QQ/微信【570824522】最高返水100反9快,【在线开户网址um698.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯5,10分欢乐生肖,,最高赔率,正规信誉大平台平台24h提供注册及登录。时尚大牌降价引发多米诺效应?

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(  上)(周)(,Chanel香)(奈)(儿)(率)(先)(发)(布)(的)(对)(中)(国)(市)(场)(降)(价)(的)(消)(息)(犹)(如)(一)(枚)(重)(磅)(炸)(弹)(,在)(业)(内)(炸)(开)(了)(锅)(。调)(价)(的)(效)(果)(,立)(竿)(见)(影)(,香)(港)(、上)(海)(、广)(州)(等)(地)(的)(香)(奈)(儿)(门)(店)(前)(排)(起)(了)(长)(龙)(,很)(多)(货)(品)(被)(抢)(购)(一)(空)(。
  香)(奈)(儿)(一)(反)(常)(态)(地)(在)(中)(国)(市)(场)(发)(起)(降)(价)(行)(动)(,示)(好)(中)(国)(消)(费)(者)(,让)(很)(多)(人)(感)(到)(不)(解)(。有)(人)(叫)(好)(,有)(人)(唱)(衰)(,也)(有)(人)(隔)(岸)(观)(火)(。很)(多)(高)(端)(品)(牌)(在)(接)(受)(记)(者)(采)(访)(时)(的)(表)(态)(也)(很)(暧)(昧)(,要)(么)(称)(“暂)(时)(不)(方)(便)(对)(此)(发)(表)(评)(论)(”,要)(么)(表)(示)(“没)(有)(收)(到)(相)(关)(消)(息)(”。显)(然)(,他)(们)(在)(等)(待)(同)(类)(品)(牌)(和)(竞)(争)(对)(手)(的)(表)(态)(。
  不)(过)(,LVMH旗)(下)(的)(泰)(格)(豪)(雅)(率)(先)(打)(破)(了)(沉)(默)(,其)(对)(外)(宣)(布)(将)(在)(中)(国)(等)(地)(市)(场)(价)(格)(下)(调)(8%。
  业)(内)(专)(家)(在)(接)(受)(南)(方)(日)(报)(记)(者)(采)(访)(时)(表)(示)(,奢)(侈)(品)(价)(格)(全)(球)(一)(体)(化)(是)(必)(然)(的)(趋)(势)(,奢)(侈)(品)(的)(降)(价)(潮)(也)(势)(不)(可)(挡)(。
  现)(象)(:
  香)(奈)(儿)(发)(起)(降)(价)(行)(动)(,豪)(雅)(表)(率)(先)(跟)(进)(
  率)(先)(在)(中)(国)(市)(场)(发)(起)(调)(价)(行)(动)(的)(品)(牌)(是)(香)(奈)(儿)(。其)(决)(定)(从)(2015年)(4月)(8日)(开)(始)(调)(整)(经)(典)(款)((11.12和)(2.55)与)(BoyCHANEL手)(袋)(系)(列)(三)(大)(标)(志)(性)(包)(款)(的)(全)(球)(定)(价)(。从)(公)(开)(的)(调)(价)(数)(据)(来)(看)(,欧)(洲)(市)(场)(的)(价)(格)(升)(幅)(在)(20%左)(右)(,而)(中)(国)(市)(场)(的)(价)(格)(则)(降)(了)(20%。这)(意)(味)(着)(,同)(一)(款)(包)(包)(在)(中)(国)(市)(场)(的)(售)(价)(与)(欧)(洲)(市)(场)(售)(价)(的)(价)(格)(差)(缩)(小)(到)(了)(1000-2000元)(之)(间)(。
  随)(后)(,LVMH旗)(下)(的)(TagHeuer豪)(雅)(表)(亦)(试)(图)(通)(过)(降)(价)(提)(振)(疲)(软)(销)(售)(。该)(品)(牌)(发)(布)(声)(明)(对)(部)(分)(市)(场)(进)(行)(调)(价)(,进)(行)(7%-13%的)(降)(价)(。
  据)(公)(开)(信)(息)(,豪)(雅)(表)(将)(在)(瑞)(士)(、中)(国)((内)(地)()、美)(国)(、加)(勒)(比)(海)(、中)(美)(洲)(和)(南)(美)(洲)(市)(场)(进)(行)(8%的)(降)(价)(、英)(国)(市)(场)(降)(价)(幅)(度)(7%,而)(最)(主)(要)(的)(中)(国)(香)(港)(市)(场)(降)(价)(幅)(度)(高)(达)(13%。
  谁)(将)(是)(第)(三)(位)(跟)(进)(者)(?记)(者)(试)(图)(联)(系)(了)(多)(位)(奢)(侈)(品)(品)(牌)(中)(国)(区)(的)(相)(关)(负)(责)(人)(,但)(对)(于)(这)(个)(敏)(感)(的)(话)(题)(,很)(多)(人)(选)(择)(了)(回)(避)(。Gucci古)(驰)(中)(国)(区)(的)(相)(关)(负)(责)(人)(表)(示)(“暂)(时)(不)(方)(便)(对)(此)(发)(表)(评)(论)(”。DIOR的)(相)(关)(负)(责)(人)(则)(表)(示)(,“没)(有)(收)(到)(相)(关)(消)(息)(。”
  然)(而)(,有)(业)(内)(人)(士)(透)(露)(,“其)(实)(,已)(经)(有)(很)(多)(大)(品)(牌)(在)(北)(京)(、上)(海)(变)(相)(打)(折)(了)(。”广)(东)(省)(流)(通)(商)(业)(协)(会)(执)(行)(会)(长)(黄)(文)(杰)(也)(表)(示)(:“很)(多)(大)(牌)(其)(实)(也)(在)(广)(州)(搞)(一)(些)(VIP日)(、员)(工)(限)(时)(抢)(购)(等)(活)(动)(,也)(是)(变)(相)(优)(惠)(,只)(不)(过)(不)(是)(常)(态)(,时)(间)(也)(很)(短)(。而)(且)(是)(通)(过)(短)(信)(直)(接)(发)(给)(VIP客)(户)(的)(,所)(以)(大)(众)(可)(
  能)(不)(知)(道)(。”
  对)(此)(,多)(位)(业)(内)(专)(家)(认)(为)(,奢)(侈)(品)(在)(中)(国)(市)(场)(降)(价)(是)(大)(势)(所)(趋)(。事)(实)(上)(,早)(在)(去)(年)(,LVHM集)(团)(旗)(下)(的)(宇)(舶)(表)(就)(宣)(布)(在)(中)(国)(实)(行)(香)(港)(内)(地)(同)(价)(计)(划)(,这)(相)(当)(于)(在)(内)(地)(的)(价)(格)(下)(降)(两)(成)(左)(右)(。随)(后)(,真)(力)(时)(也)(宣)(布)(将)(对)(2014腕)(表)(新)(品)(在)(中)(国)(实)(行)(内)(地)(和)(香)(港)(、台)(湾)(地)(区)(同)(价)(。而)(今)(年)(2月)(,百)(达)(翡)(丽)(也)(宣)(布)(在)(中)(国)(香)(港)(地)(区)(降)(价)(,最)(高)(降)(幅)(达)(22%。
  背)(景)(:
  高)(端)(消)(费)(不)(景)(气)(,消)(费)(外)(流)(严)(重)(
  “旨)(在)(缩)(小)(各)(个)(市)(场)(的)(价)(差)(。”香)(奈)(儿)(相)(关)(负)(责)(人)(给)(南)(方)(日)(报)(记)(者)(发)(来)(的)(声)(明)(中)(如)(是)(解)(释)(调)(价)(的)(原)(因)(。其)(一)(进)(步)(解)(释)(,“近)(来)(因)(欧)(元)(贬)(值)(,更)(拉)(大)(了)(各)(国)(之)(间)(原)(有)(的)(价)(格)(差)(距)(。所)(有)(进)(口)(商)(品)(的)(价)(格)(都)(取)(决)(于)(汇)(率)(浮)(动)(和)(定)(价)(因)(素)(,包)(含)(税)(收)(、进)(口)(费)(用)(、运)(输)(成)(本)(,以)(及)(不)(同)(的)(市)(场)(经)(济)(环)(境)(……每)(一)(个)(国)(家)(都)(个)(别)(不)(同)(。而)(在)(价)(格)(协)(调)(之)(下)(,顾)(客)(无)(论)(在)(何)(地)(,都)(能)(以)(相)(近)(的)(价)(格)(购)(买)(到)(香)(奈)(儿)(的)(产)(品)(。”
  该)(负)(责)(人)(还)(表)(示)(,通)(过)(贯)(彻)(这)(项)(策)(略)(,香)(奈)(儿)(持)(续)(巩)(固)(品)(牌)(在)(全)(球)(的)(一)(致)(性)(并)(开)(创)(新)(的)(发)(展)(机)(遇)(。这)(也)(能)(持)(续)(提)(升)(顾)(客)(在)(精)(品)(店)(内)(的)(购)(物)(体)(验)(,突)(出)(香)(奈)(儿)(卓)(越)(服)(务)(和)(与)(众)(不)(同)(。同)(时)(,也)(能)(抑)(制)(海)(外)(代)(购)(市)(场)(对)(于)(品)(牌)(形)(象)(的)(影)(响)(。
  香)(奈)(儿)(的)(说)(法)(比)(较)(隐)(晦)(,有)(分)(析)(人)(士)(认)(为)(,最)(根)(本)(的)(就)(是)(奢)(侈)(品)(消)(费)(市)(场)(总)(体)(不)(景)(气)(,品)(牌)(净)(利)(下)(滑)(。中)(国)(虽)(是)(全)(球)(最)(大)(的)(奢)(侈)(品)(消)(费)(国)(,但)(是)(消)(费)(外)(流)(严)(重)(,这)(也)(影)(响)(到)(了)(品)(牌)(在)(中)(国)(市)(场)(的)(布)(局)(和)(长)(远)(发)(展)(。
  其)(实)(,这)(一)(点)(在)(贝)(恩)(咨)(询)(发)(布)(的)(中)(国)(
  奢)(侈)(品)(市)(场)(年)(度)(报)(告)(中)(有)(所)(显)(现)(。贝)(恩)(调)(查)(显)(示)(,中)(国)(奢)(侈)(品)(市)(场)(八)(年)(来)(首)(次)(出)(现)(下)(跌)(,较)(2013年)(下)(跌)(1%至)(1150亿)(元)(人)(民)(币)(。与)(之)(形)(成)(对)(比)(的)(是)(,高)(端)(消)(费)(大)(量)(外)(流)(,包)(括)(内)(地)(销)(售)(、代)(购)(及)(出)(境)(购)(买)(在)(内)(,中)(国)(人)(2014年)(奢)(侈)(品)(消)(费)(总)(额)(约)(为)(3800亿)(元)(,同)(比)(增)(长)(9%,中)(国)(仍)(是)(全)(球)(最)(大)(奢)(侈)(品)(购)(买)(国)(。
  出)(境)(购)(物)(占)(到)(中)(国)(消)(费)(者)(总)(消)(费)(额)(的)(55%亦)(是)(国)(内)(消)(费)(下)(跌)(的)(原)(因)(之)(一)(,而)(海)(外)(代)(购)(消)(费)(比)(例)(达)(到)(15%亦)(相)(当)(惊)(人)(。在)(中)(国)(内)(地)(销)(售)(的)(奢)(侈)(品)(仅)(为)(30%。
  对)(此)(,财)(富)(品)(质)(研)(究)(院)(的)(相)(关)(分)(析)(人)(士)(认)(为)(,从)(表)(面)(上)(看)(,消)(费)(外)(流)(也)(是)(进)(入)(了)(品)(牌)(的)(口)(袋)(,但)(其)(实)(对)(品)(牌)(的)(伤)(害)(确)(实)(多)(重)(的)(。首)(先)(,中)(国)(的)(门)(店)(成)(了)(广)(告)(牌)(和)(体)(验)(店)(,销)(售)(非)(常)(惨)(淡)(,店)(内)(空)(无)(一)(人)(;第)(二)(,销)(售)(收)(入)(是)(增)(加)(了)(,但)(营)(业)(利)(润)(严)(重)(下)(滑)(,新)(兴)(市)(场)(国)(家)(才)(是)(暴)(利)(的)(输)(出)(机)(;第)(三)(,品)(牌)(在)(中)(国)(发)(展)(十)(几)(年)(,已)(经)(投)(入)(了)(大)(量)(的)(人)(力)(物)(力)(,开)(设)(了)(大)(量)(门)(店)(,运)(营)(成)(本)(一)(直)(在)(增)(加)(,市)(场)(反)(而)(倒)(挂)(国)(外)(。如)(果)(,中)(国)(地)(区)(价)(格)(依)(然)(高)(居)(不)(下)(,最)(终)(受)(害)(者)(是)(品)(牌)(自)(己)(。所)(以)(,必)(须)(让)(一)(部)(分)(消)(费)(回)(流)(到)(中)(国)(市)(场)(,重)(新)(调)(整)(全)(球)(价)(格)(体)(系)(,让)(品)(牌)(的)(渠)(道)(重)(塑)(、定)(价)(策)(略)(、客)(户)(管)(理)(形)(成)(良)(性)(的)(全)(球)(运)(作)(机)(制)(。
  分)(析)(:
  降)(价)(是)(大)(势)(所)(趋)(
  “奢)(侈)(品)(价)(格)(全)(球)(一)(体)(化)(是)(必)(然)(的)(趋)(势)(,对)(于)(中)(国)(市)(场)(来)(说)(,奢)(侈)(品)(肯)(定)(会)(重)(塑)(它)(的)(定)(价)(体)(系)(。”知)(名)(奢)(侈)(品)(研)(究)(专)(家)(、财)(富)(品)(质)(研)(究)(院)(院)(长)(周)(婷)(在)(接)(受)(南)(方)(日)(报)(记)(者)(采)(访)(时)(如)(是)(表)(示)(。
  究)(其)(原)(因)(,周)(婷)(认)(为)(主)(要)(有)(以)(下)(三)(点)(:首)(先)(,中)(国)(市)(场)(价)(格)(体)(系)(的)(稳)(定)(对)(奢)(侈)(品)(来)(说)(比)(较)(重)(要)(。过)(去)(,由)(于)(信)(息)(不)(对)(称)(,奢)(侈)(品)(大)(牌)(们)(在)(中)(国)(人)(为)(地)(高)(估)(了)(价)(格)(,而)(现)(在)(互)(联)(网)(让)(信)(息)(透)(明)(,物)(流)(更)(加)(畅)(通)(,所)(以)(了)(解)(、购)(买)(奢)(侈)(品)(对)(于)(中)(国)(人)(来)(说)(不)(再)(是)(难)(事)(,如)(果)(品)(牌)(仍)(然)(坚)(持)(在)(中)(国)(实)(行)(高)(定)(价)(策)(略)(,就)(可)(能)(造)(成)(两)(种)(情)(况)(:要)(么)(中)(国)(人)(不)(消)(费)(它)(,要)(么)(出)(国)(消)(费)(。从)(短)(期)(看)(来)(,是)(出)(国)(消)(费)(,而)(长)(期)(来)(看)(,就)(是)(不)(再)(消)(费)(。而)(如)(果)(中)(国)(市)(场)(崩)(盘)(,对)(于)(品)(牌)(全)(球)(运)(营)(的)(影)(响)(还)(是)(比)(较)(大)(的)(。
  第)(二)(,奢)(侈)(品)(牌)(还)(要)(考)(虑)(到)(未)(来)(的)(业)(务)(发)(展)(模)(式)(,也)(就)(是)(说)(除)(了)(线)(下)(以)(外)(,奢)(侈)(品)(品)(牌)(将)(来)(会)(自)(营)(电)(子)(商)(务)(,所)(以)(它)(需)(要)(对)(全)(球)(的)(线)(下)(体)(系)(有)(一)(个)(统)(一)(,为)(它)(的)(线)(上)(业)(务)(做)(好)(价)(格)(体)(系)(的)(准)(备)(,形)(成)(一)(个)(线)(上)(与)(线)(下)(统)(一)(的)(价)(格)(体)(系)(。如)(果)(是)(基)(于)(互)(联)(网)(来)(发)(展)(业)(务)(的)(话)(,渠)(道)(一)(般)(扁)(平)(化)(,全)(球)(的)(价)(格)(都)(会)(下)(降)(。
  第)(三)(,奢)(侈)(品)(牌)(面)(临)(着)(来)(自)(市)(场)(的)(多)(重)(压)(力)(。一)(个)(压)(力)(是)(来)(自)(消)(费)(多)(元)(化)(,对)(于)(中)(国)(的)(消)(费)(者)(来)(说)(,已)(经)(不)(再)(局)(限)(于)(这)(些)(大)(牌)(的)(消)(费)(了)(,随)(着)(消)(费)(的)(升)(级)(,他)(们)(需)(要)(购)(买)(更)(新)(的)(产)(品)(、品)(牌)(,更)(个)(性)(化)(的)(体)(验)(和)(服)(务)(,所)(以)(现)(在)(依)(靠)(Logo存)(在)(的)(品)(牌)(,已)(经)(不)(再)(是)(中)(国)(奢)(侈)(品)(消)(费)(者)(的)(主)(流)(选)(择)(了)(,而)(且)(从)(过)(去)(一)(年)(的)(销)(售)(业)(绩)(来)(看)(,那)(些)(高)(端)(、小)(众)(的)(定)(制)(轻)(奢)(品)(牌)(是)(拉)(动)(市)(场)(前)(行)(的)(主)(要)(动)(力)(,所)(以)(消)(费)(升)(级)(让)(消)(费)(者)(有)(更)(多)(的)(选)(择)(。另)(外)(,在)(中)(国)(市)(场)(,还)(有)(一)(个)(品)(牌)(多)(极)(化)(的)(趋)(势)(,也)(就)(是)(有)(越)(来)(越)(多)(的)(轻)(奢)(品)(牌)(、设)(计)(师)(品)(牌)(、高)(级)(小)(众)(品)(牌)(进)(入)(市)(场)(,逐)(渐)(形)(成)(了)(一)(个)(百)(花)(齐)(放)(的)(状)(态)(,打)(破)(了)(原)(来)(几)(个)(大)(的)(品)(牌)(一)(统)(天)(下)(的)(局)(面)(,进)(而)(稀)(释)(掉)(大)(品)(牌)(一)(定)(的)(市)(场)(份)(额)(,对)(它)(们)(形)(成)(竞)(争)(压)(力)(。因)(为)(新)(进)(的)(这)(些)(品)(牌)(,它)(们)(主)(打)(性)(价)(比)(,价)(格)(更)(低)(,同)(时)(有)(优)(异)(的)(品)(质)(、个)(性)(化)(的)(服)(务)(,更)(吸)(引)(消)(费)(者)(。
  因)(此)(,来)(自)(市)(场)(压)(力)(迫)(使)(大)(牌)(重)(新)(寻)(找)(在)(中)(国)(的)(品)(牌)(定)(位)(,而)(价)(格)(就)(是)(其)(中)(最)(简)(单)(、粗)(放)(的)(办)(法)(。
  事)(实)(上)(,汇)(丰)(银)(行)(发)(表)(的)(一)(份)(报)(告)(也)(指)(出)(,在)(接)(下)(来)(的)(12-18个)(月)(,欧)(洲)(的)(奢)(侈)(品)(牌)(将)(持)(续)(价)(格)(地)(震)(。
  预)(测)(:
  中)(国)(消)(费)(者)(有)(望)(迎)(来)(自)(己)(的)(打)(折)(季)(
  “我)(是)(赞)(成)(香)(奈)(儿)(以)(及)(更)(多)(的)(品)(牌)(降)(价)(的)(,因)(为)(现)(在)(降)(价)(的)(品)(牌)(还)(会)(拥)(有)(更)(多)(的)(市)(场)(机)(会)(。”周)(婷)(表)(示)(,将)(来)(奢)(侈)(品)(市)(场)(有)(两)(个)(趋)(势)(,要)(么)(就)(是)(超)(高)(端)(的)(品)(牌)(,要)(么)(就)(是)(时)(尚)(品)(牌)(。而)(大)(牌)(现)(在)(无)(一)(例)(外)(都)(开)(始)(面)(向)(更)(大)(的)(群)(体)(,已)(经)(开)(始)(大)(众)(化)(了)(,所)(以)(在)(这)(种)(前)(提)(下)(,如)(果)(它)(还)(想)(拥)(有)(更)(多)(的)(市)(场)(空)(间)(与)(机)(会)(的)(话)(,那)(么)(它)(需)(要)(品)(牌)(也)(有)(一)(定)(的)(大)(众)(化)(,比)(如)(说)(一)(线)(变)(二)(线)(,二)(线)(可)(能)(变)(时)(尚)(品)(牌)(,甚)(至)(说)(有)(些)(品)(牌)(回)(归)(它)(在)(国)(外)(应)(有)(的)(品)(牌)(定)(位)(,比)(如)(其)(实)(它)(就)(是)(一)(个)(时)(尚)(品)(牌)(,只)(不)(过)(在)(中)(国)(是)(初)(级)(市)(场)(,让)(大)(家)(认)(为)(它)(是)(一)(个)(品)(牌)(而)(已)(,但)(它)(存)(在)(一)(个)(理)(性)(回)(归)(,所)(以)(我)(是)(赞)(成)(,已)(经)(开)(始)(大)(众)(化)(的)(品)(牌)(降)(价)(。
  “我)(们)(会)(发)(现)(,在)(中)(国)(市)(场)(打)(折)(将)(常)(态)(化)(,这)(将)(会)(成)(为)(一)(个)(主)(流)(的)(趋)(势)(,而)(且)(中)(国)(人)(也)(会)(拥)(有)(自)(己)(固)(定)(的)(打)(折)(季)(,比)(如)(巴)(黎)(、米)(兰)(每)(年)(都)(有)(固)(定)(的)(打)(折)(季)(,我)(认)(为)(,这)(是)(奢)(侈)(品)(大)(牌)(们)(在)(中)(国)(市)(场)(会)(出)(现)(的)(趋)(势)(。”南)(方)(日)(报)(记)(者)(于)(冬)(雪)(实)(习)(生)(吴)(晶)(
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